DRTV Media Buying

What is Media Buying?

  • Media buying is the strategic planning and purchasing of DRTV (direct response television) spots, radio advertisements, internet advertisements and print media.
  • A key element of an effective media buying service is the ability to integrate multiple channels, in order to maximize profits from direct response advertising.

Media Buying Process

  • If you stay informed about the media buying process, you will be better equipped to organize a successful direct response campaign.
  • A DRTV media tests typically costs between $20,000 and $25,000.
  • A DRTV test schedule usually consists of national cable networks that effectively and efficiently reach the target audience.
  • A DRTV test schedule usually consists of national cable networks that effectively and efficiently reach the target audience.
  • A DRTV media test typically runs over the course of one to four weeks.
  • Following the test, results are analyzed to determine the viability of the DRTV campaign and to evaluate the media buying process.
  • Often, various elements of the DRTV campaign are tweaked following an analysis of the test results, including the telemarketing script, media buying process, offer, price point, online advertising, web results, etc., in order to optimize the performance of the DRTV campaign.
  • Once the DRTV campaign is rolled-out, the media budgets are increased, while maintaining the targeted ROI.
  • Successful DRTV product campaigns typically run over the course of three to six months.
  • When the DRTV results begin to drop off, direct response marketers then often take their products to retail.
  • Once the product is taken to retail, marketers should continue their DRTV campaign to drive retail traffic and sales.
  • DRTV lead generation campaigns typically are ongoing if leads can be produced cost effectively. Many leading brands utilize DRTV to generate leads for their product or service.
  • With a successful DRTV campaign, media buys will be your largest expenditure, so it's important to understand all aspects of the media buying process.

Contact Us for
A FREE DRTV
Media Consultation!

Call us now at 972-732-6110 or fill out this form and a representative will be in touch with you shortly